Jun
09

90 seconds – the magical video duration for higher engagement

  90 seconds – the magical video duration for higher engagement The video verse is now sharply divided into short format and long format videos. Anything in between has rather poor engagement rates. Video content trend has hiked up on a significant

Jan
14

Instagram resolutions to keep in mind before you shoot your next video

  2021 most recommended Instagram resolutions and size guide for your next post Did Instagram crop out your post? Not anymore! Find out the appropriate resolution before you post your upcoming content in our easy-to-understand article. To master the art of ‘Instagramming’,

Dec
08

Our creative work for Goodluck got featured on Clutch – the world’s leading advertising publication

Boch & Fernsh bagged a new review on clutch for best marketing strategy How can good marketing strategy influence your business goals? Effective marketing begins with a studied, well-informed marketing strategy. A good marketing strategy enables you to set clear, realistic, and

Jul
06

Leveraging Quora for Marketing

Leveraging Quora for Marketing When you have a question and desperately want to know multiple view sights on it, where do you look? Definitely Quora. Since its launch in 2009, today Quora claims to have more than 300 million unique users. Since

Jul
06

Our ‘Camera On’ rule for internal e-meetings

Our ‘Camera On’ rule for internal e-meetings For creative agencies like ours, brainstorming and ideation is at the heart of everything we do. But look what covid did!  It put a dagger right through our aorta – our ideation and brainstorming meetings.

Jul
06

Instagram Reels v/s Instagram Stories

Instagram Reels v/s Instagram Stories So Instagram innovated and learnt quickly from its nemesis – TikTok. But many can’t distinguish one from the other. They often ask – How Instagram’s famous reels are so different from Instagram stories? Instagram stories and Instagram

Apr
29

All You Need To Know About Video Marketing – A Quick Definitive Guide

All You Need To Know About Video Marketing – A Quick Definitive Guide There is no doubt that video marketing is working wonders in the digital world. There’s a video pop-up bringing an insightful message from the brand. It has significantly bucketed

Apr
29

6 effective use of video to ace your marketing game in 2021

6 effective use of video to ace your marketing game in 2021 Video marketing, as we know, is nothing new in the market but, it’s booming at a rapid speed, why? The answer is simple, today, the audience wants to view content

Apr
28

Boch & Fernsh Records 5-Star Rated First Review on Clutch

Boch & Fernsh Records 5-Star Rated First Review on Clutch Now is the time to start with your video marketing if you haven’t done so. With the effectiveness of traditional marketing slowly dwindling and the popularity of video steadily increasing, 2021 B2B

Mar
31

Top internet slangs you didn’t know existed!

Top internet slangs you didn’t know existed! FOMO, FOBO, FOJI and other slangs millennials use. Upgrade your vocab, you peeps! As if there wasn’t already enough to learn in order to master the art of speaking English, there exists an informal language

Mar
31

The new 4Ps of Marketing to connect with Millennials and Gen Z

The new 4Ps of Marketing to connect with Millennials and Gen Z So, in our MBA marketing classes, we were taught about the 5Ps of marketing – Product, Price, Promotion, Place and People. They’ve been around forever; everyone knows them and they work.

Jan
21

A guide to a damn bad copywriting!

A guide to a damn bad copywriting! Hello copywriters! I’m a copywriter, which primarily means that my job is to write words with the intention of selling a product or service. How much of my “copywriting” actually helps you ask? No idea!

Dec
30

Mandalas that adorn our office walls and what they stand for

Mandalas that adorn our office walls and what they stand for Title for the sake of keyword: Welcome to our workspace – Office tour Namastey! Welcome to our workspace. We’re sorry (not sorry) it doesn’t look like a 5-star hotel, because it’s

Dec
18

Kya lenge aap? Chai ya coffee?

Kya lenge aap? Chai ya coffee? Title for the sake of keyword: Agency guide on what to offer to your clients You’ve landed on our first blogpost and the least we can do is offer you chai, isn’t it? Because that’s what