Author: blog_rjyrvj

Chirag Shah of Boch & Fernsh, delves into the evolving dynamics of User-Generated Content (UGC) and Influencer Marketing, highlighting their roles and interplay in modern brand strategies. The ever-changing holy grail of marketing has now added the most talked about chapter of

Indians love, worship, and look up to celebrities. In this region, celebrities transcend from being mere brand ambassadors to cultural icons whose influence extends far beyond big screens. They are the starters of daily conversations, shape the mindsets of consumers, and even

Chirag Shah of Boch & Fernsh shares how brands can strategically leverage emotions and planning to maximise their success during the festive season. He introduces the 5 Ps of Piggyback as a model for effective festive marketing. It’s almost near the end

The landscape of creativity has undergone a makeover since the introduction of AI in our creative world. Domain, which was powered by only humans, now has a new partner often looked at as superior. From generating content to designing visuals, AI is

In the frenetic marketplace of the 21st century, brands often appear as beacons in a storm, competing for the fleeting attention of distracted consumers. Yet, the brands that achieve true success don’t merely amplify their volume-they strike a chord. Much like an

Have you ever been advised to make your brand sound more approachable, reasonable, accessible, beautiful, and so on? Despite your marketing efforts with your internal team, something always seems to get missed.

Building a brand and stand-up comedy are very similar fields. Why, you think?
Both require you to improvise depending on your audience’s reactions.

Who would have thought that CGI, known for its feats in Film and TV, would collaborate with marketing?

For starters, Email marketing is not everyone’s piece of cake. In today’s fast-paced world, Email marketing has emerged as a powerhouse tool for brands and businesses to connect with larger audiences. It is an ever-evolving channel that requires expertise & strategy to excel at it.