Long back, when the internet was just a clean sheet where you typed in your questions, search was like the compass — the centre of everything — and SEO was the holy grail. Search was intentional, deliberate, and it was king. Then
Once upon a scroll, social media was just a digital play area — a place to post random photos, stalk your crush, or spam your timeline with vacation dumps. Today, social media has evolved into a high-functioning multitasking market. Social platform has
What was once a niche performance art of content creation for a curated audience has now become an economic default in the marketing world. $24 billion industry, once made of a close circle, is seeing a massive explosion of lifestyle creators, entrepreneurs
Chirag Shah of Boch & Fernsh, delves into the evolving dynamics of User-Generated Content (UGC) and Influencer Marketing, highlighting their roles and interplay in modern brand strategies. The ever-changing holy grail of marketing has now added the most talked about chapter of
Indians love, worship, and look up to celebrities. In this region, celebrities transcend from being mere brand ambassadors to cultural icons whose influence extends far beyond big screens. They are the starters of daily conversations, shape the mindsets of consumers, and even
Chirag Shah of Boch & Fernsh shares how brands can strategically leverage emotions and planning to maximise their success during the festive season. He introduces the 5 Ps of Piggyback as a model for effective festive marketing. It’s almost near the end
The landscape of creativity has undergone a makeover since the introduction of AI in our creative world. Domain, which was powered by only humans, now has a new partner often looked at as superior. From generating content to designing visuals, AI is
In the frenetic marketplace of the 21st century, brands often appear as beacons in a storm, competing for the fleeting attention of distracted consumers. Yet, the brands that achieve true success don’t merely amplify their volume-they strike a chord. Much like an
Have you ever been advised to make your brand sound more approachable, reasonable, accessible, beautiful, and so on? Despite your marketing efforts with your internal team, something always seems to get missed.
Building a brand and stand-up comedy are very similar fields. Why, you think?
Both require you to improvise depending on your audience’s reactions.